In the CITI Change Diamond™, “Adoption” focuses on ensuring that change is embraced, embedded, and sustained by the people affected by it. It brings together communication, engagement, learning, support, and reinforcement to help individuals successfully transition to new ways of working. By concentrating on behavioural change and real-world usage, Adoption helps organisations realise the intended benefits of change, build confidence and capability, and ensure that improvements become part of everyday practice rather than temporary initiatives.