Manage reactions

Understanding and responding to the emotional, behavioural, and practical reactions that people experience during change. Change can generate a wide range of responses, including enthusiasm, uncertainty, concern, resistance, and disengagement. Recognising and addressing these reactions is essential to maintaining momentum and supporting successful adoption. This topic explores how change leaders can identify stakeholder responses, understand the factors driving them, and apply appropriate interventions to build confidence, resilience, and commitment. By managing reactions effectively, organisations can reduce resistance, strengthen engagement, and help people transition successfully to new ways of working.