C1.3 Communicate to make change wanted

Creating understanding, trust, and commitment through effective communication. Change is more likely to be embraced when people understand why it is happening, how it aligns with organisational objectives, and what it means for them personally. This topic explores how leaders can use clear, consistent, and transparent communication to build awareness, address concerns, encourage dialogue, and reinforce the case for change. By actively listening and engaging stakeholders throughout the journey, organisations can strengthen buy-in, reduce resistance, and increase the likelihood of successful and sustainable change.