C1.1 Buy into the vision

Creating a compelling and credible picture of the future that people can understand, believe in, and support. It helps stakeholders connect the change to the organisation’s strategy, understand the benefits it will deliver, and answer the important question,“What’s in it for me?”. Achieving buy-in requires leaders to communicate the vision clearly, consistently, and authentically, building commitment by showing how the change will create a better future for individuals, teams, customers, and the organisation as a whole.