Identify sponsors

Selecting and engaging the individuals who will provide visible leadership, strategic direction, and sustained support for the change initiative. Sponsors play a critical role in championing the change, securing resources, removing barriers, and maintaining stakeholder commitment throughout the journey. This topic explores how to identify appropriate sponsors, clarify their responsibilities, and ensure they are equipped to actively support and advocate for the change. By establishing effective sponsorship, organisations can strengthen governance, increase organisational commitment, and improve the likelihood of successful change outcomes. By the end of this topic you will be able to:

• Explain the role and importance of sponsorship in achieving successful and sustainable change outcomes
• Identify suitable sponsors and define the responsibilities, authority, and expectations associated with the sponsorship role
• Assess the effectiveness of sponsorship arrangements and identify actions that strengthen sponsor engagement, visibility, and commitment throughout the change lifecycle.